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AIGA UTD Social Media Branding (Summer 2018)

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Creative Director & Graphic Designer

AIGA UTD is a student organization that I founded with a colleague back in Spring 2018. At the time, we didn't have a communications director in charge of our social media and graphics, so I took the initiative to start us off on the right foot. 

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Using the cyan blue of the national logo, I created a color palette that will be used for the next several Instagram campaigns to promote the student group.

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All of these graphics were created on Photoshop to be used on the web. I'm particularly fond of infographics, so I really empathized that style as part of my design.

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REFLECTION

As of now, AIGA UTD's identity has changed drastically so we do not use this branding style any longer. Nonetheless, it was a rewarding experience and one of my proudest projects that I was able to execute.

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See AIGA UTD's Instagram at @aigautd for any new updates and changes.

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